5 Simple Marketing Lessons I Learned While Playing Disc Golf
I don’t care what your hobby is, there are always lessons that translate well to the workplace and life in general. My hobby is disc golf.
For those who aren’t familiar with the sport, disc golf borrows much of its terminology and score keeping from regular ball golf. You drive, approach and then putt. While not everyone has the arm to throw a 400 foot drive, anyone can learn to putt. And when you stop to think about it, the techniques that make you a better putter will also improve your marketing.
Step 1 – Get A Grip
Use the same grip every time you hold the putter. Consistency is key. Will your grip be the same as everyone else’s. No, likely not. It needs to feel comfortable to you. It’s your grip. Having a grip that feels right will help your overall posture and confidence as you prepare to putt.
Apply that same approach to your marketing. You need a marketing plan that fits your business. It needs to fit your time, skill set and budget.
Whatever your grip, it needs to feel right for you.
Step 2 – Have A Routine
Be consistent. As you face the basket, putter in hand, make sure you have a simple, repeatable routine. This helps to build muscle memory and confidence.
Are you consistent with your marketing? Do you make plans to post on social media and do a great job for a few weeks only to realize months later that you haven’t posted in forever? If so, you aren’t alone. However, finding what works for you and sticking with it will establish your personality and build a sense of trust.
Just winging it almost never works.
Step 3 – Mimic Someone You See That’s Successful
If you want to be a better putter, copy what the pros do. There’s a reason they make more putts than you do. Figure out what that reason is. Do they have a different stance? Use a particular disc? What does their follow through look like? Try it their way.
Have you seen a company that you just really feel is great at marketing themselves? Ask yourself why that is. Your first instinct may be to say that it’s because they have a million dollars to spend on ads (which could be true.) But dig down and you’ll see there are some simple principles you can apply yourself within your budget. Do they have a great logo or branding? Do they have a unique sense of humor or tone of voice. How consistent do they post online?
Find someone that is successful and take away what works for you.
Step 4 – Commit
If you think you’re going to miss your putt, you probably will. Trust that you’ve done everything right and then go for it! Your grip feels solid, your routine is consistent, you’ve learned from the best, now aim for the basket and putt with authority.
Dream big and don’t be afraid to fail. Of course, some marketing strategies are better than others, so after you’ve given it some time, evaluate how things are working. Correct your course if needed, then dive back in. Whatever direction you go with your marketing remember that a consistent plan is far better than no plan at all.
Once you’ve put in the work, trust that you will see results.
Step 5 – Practice. Practice. Practice.
The best putters have thrown that same putt over and over again. The pros weren’t always that good but they practiced. And they still practice every day.
Marketing may not be your specialty. It probably isn’t. But practicing as often as possible will help. Want to be better a social media? Practice. Want to write a better blog post? Practice. Want to get better at networking? Practice.
Make a commitment to yourself to spend even a small amount of time every day learning to get better.
I guarantee that if you follow these five steps, you will see an improvement in your marketing. However, if you need a little extra help, contact Archer Creative Group. We can discuss where you are at and help get you to where you want to be!