Logo Design and Style Guide

DateJune 2013
LocationMaryville, TN
ClientDowntown Maryville Association

When we were approached by the Downtown Maryville Association about updating their logo we jumped at the chance. Their logo had become quite dated and didn’t match the feel of the area.

Our Solutions

Working with their marketing committee we created a logo that is at once both modern and classic. The clock tower on the courthouse is the most recognizable landmark in the area. So, we used it as the image for the logo. We also helped develop a more contemporary color palette and an extensive style guide ensuring that the logo would serve them well for years to come.