Archer Creative Group is a boutique graphic design agency located in Knoxville, Tennessee.
We know that targeted, professional, and consistent branding is a major key to success in an increasingly competitive marketplace. At Archer Creative Group, we specialize in helping to create and maintain a consistent and effective image for our customers’ products and services. We create visual content that gets results.
Simply put, your logo is the cornerstone of your business image, and image, as they say, is everything… Actually, it’s not. Your product, customer service, dedication, and hard work are probably more important. That said, a good logo and visual identity are crucial to a company’s success.
Print is dead. False! Actually, recent studies have shown that as digital platforms become the predominant medium for marketing, print materials now have a greater impact. Having effective, thoughtful, and well-designed print marketing materials contributes to your business’ credibility and builds greater brand recognition.
First, we ask questions. A lot of questions. To develop the most effective branding possible, we need to get to know your company. What is your mission? What set’s you apart? How do your customers see your company? Who is your target market? What qualities do you want them to associate with your company? The answers we get will help us target your marketing and create a brand that is uniquely your own. Consider this a process of business self-discovery. It may be time consuming, but we promise it will deliver results.
Second, we get to work. And that means research. Lots of research. What are your competitors doing? What about the leaders in your industry? What are they up to? Are there trends we should be aware of or pitfalls to avoid? We need to know. Then the design magic happens. Beautiful images. Compelling content. Sketches and proofs and revision cycles, oh my! We’ll communicate with you throughout this stage and work until we get it right. Our goal isn’t just to provide you with a beautiful design, but one that helps establish your voice and builds brand equity.
Finally, it’s time to go live with your new identity: implementation. We can help there too. The key is consistency. Your branding should be integrated throughout your business – how you answer the phone, what your salespeople wear, and what impression your email signature leaves all play a part in how your customers perceive your company. Are you staying true to your vision and voice? Does your print material, social media, and website all work together? Again, the key is consistency.
As Executive Director of a non-profit, I have been working with Marc at Archer Design for several years. His designs are original, bold and fresh. His ability to capture ideas and turn them into an eye-catching design is remarkable. Accessibility and efficiency are just two of his strengths. Marc is our “go-to” guy.
Lisa Blackwood, Good Neighbors of Blount County
Archer Creative Group doesn’t just partner with you to design what you need, I’ve found their work (time and again) helps to sharpen and unify the focus of my own work, messaging, and branding so that potential customers can better see who I am, what I do, and how I do it. I continue to reap the benefits of my ongoing partnership with Marc and his team.
Eric Minton, Minton Family Therapy
Marc has been integral to helping us create a new marketing strategy for The Love Kitchen. From designing a new logo, getting everything printed, and even delivering the final product to our building; I couldn’t ask for better service. This dedication continues even to this day, patiently answering any questions we have and helping to constantly refine and redesign our materials as needed.
Patrick Riggins, President and Executive Director of The Love Kitchen
